全球人壽
保險系列劇情動畫
市面上的保險產品琳琅滿目,但大眾卻未必能理解每個產品間的特色與差異,這次股感和人壽合作的系列動畫,主打三大險種,每個險種分別製作三集系列動畫,以 30 秒生活化場景及詼諧劇情,搭配動態資訊圖表的筆記型影音,達成平衡情境喜劇及傳遞保險資訊的商品動畫,成功吸引用戶目光。
聯繫我們詼諧劇情與資訊傳遞並重
腳本結構編排前半段藉由情境喜劇的張力,引導觀眾情緒並提供觀看動機,後半段再用動態資訊圖卡,傳遞清楚易懂的保險知識,使動畫在營造詼諧氛圍的同時,仍能兼顧知識含量。
本支動畫以日式喜劇漫畫人物作為設計藍圖,用粗外框和手繪質感,呈現誇張的肢體動態、表情和特效,配合詼諧喜劇風格的配樂及音效,層層堆疊出情境喜劇的氛圍。美術設計上雖以漫畫感為主軸,但透過適度點綴環境光和特效的方式,讓整體風格更為細緻吸睛。
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Project File
Release Date | 2020/09 |
Client | 全球人壽 |
Link | 看動畫學保險|重大傷病險有多罩? |